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بازدید : 18 سه شنبه 24 مرداد 1396 زمان : 10:23

Fashion's buy lingerie from China new modest mood is being signaled by none other than that sexiest of products lingerie.

Executives from sexy lingerie China the intimate apparel, advertising and marketing fields believe lingerie offers a litmus test to developments in media censorship and could be further evidence of a change taking hold throughout fashion and entertainment after years of a no-holds-barred approach to sexually charged imagery. An ultraconservative environment impacted by the Iraq war, terrorism, unemployment and theContinued from page one

This story first appeared in the May 24, 2004 issue of WWD. Subscribe Today.

economy has marketers rethinking the tone sexy lingerie China and message of their ad campaigns.

In the last four months, three controversial events have triggered the turnaround: Janet Jackson's infamous wardrobe malfunction at the Super Bowl, federal regulators fining Clear Channel Communications $495,000 for sexually explicit materials on the Howard Stern Show and the abrupt decision by Victoria's Secret to drop its Sexiest Night on TV fashion show.

Part of the reason 25 percent Victoria's Secret decided to cancel its annual catwalk show was due to the environment, beginning with Jackson's breast-baring incident and Stern's radio shocker, a Victoria's Secret spokesman said in April. Officials at Victoria's Secret could not vxyvx020 be reached Friday, but the $3.8 billion lingerie specialist is said to be considering a tamer, less vampish image for the fall season.

A kinder, gentler atmosphere already is pervading Victoria's Secret. A current TV ad features a weather-beaten-looking Bob Dylan and a young woman swathed in romantic-looking lingerie in a dream-like palazzo setting, as Love Sick, a track from Dylan's latest CD, Time Out of Mind, plays.

Labeled an emotional buy, lingerie is an apparel category that is particularly vulnerable when it comes to the sensitivity level of consumers and how the product and message are conveyed and perceived. And there's a fine line between sweet and dainty and blatantly sexy or sexually suggestive images that verge on soft porn.

Registering the mood of the moment, Robert Thompson, professor of Pop Culture at the Newhouse School of Public Communications at Syracuse University, said, The Janet Jackson event totally penetrated the culture and blew away much more important stories for several weeks even the presidential campaign. First, it was an issue of bad press, the kind of bad press the Abercrombie Fitch catalogue got.

After that Super Bowl event, decency groups were attempting to connect it with something anti-American. And the big companies were thinking we don't need bad press, so let's wait until this all dies down. It's kind of like big sister and little brother did something bad, and mom and dad are mad. So, I'll just behave myself for a little while until it goes away, said Thompson.

Regarding the fate of the Victoria's Secret TV show, Thompson observed, CBS figured out the Victoria's Secret show wasn't the hit it could have been, and not worth the effort to put an hour-long underwear commercial on the air.

We might be moving toward a period of change. To an extent, it's the self-righteous groups that make lingerie sexy, and it's become a ridiculous fetish game, continued Thompson. The animal kingdom has to be laughing at this as they go through their mating rituals. It's all about the puritanism, the fear of going over the line, the fear of being naughty. And yet, this is the energy that drives lingerie in the first place. The day the Planned Parenthood Association complains about the Victoria's Secret show is the day we don't need lingerie anymore.

From a manufacturer's perspective, Ray Nadeau, president of Sara Lee Intimate Apparel, observed, What you want to do is present your brand with the best foot forward. You want it to be stylized, fashion-forward and have a sense of humor. There's an important distinction from being overtly sexy like the Victoria's Secret ads. But they are looking at changing it slightly.

Despite the pressure from federal agencies, some lingerie companies such as La Perla, which specializes in sensual, luxe lingerie, and Agent Provocateur, which dwells on blatantly sexy fare, are sticking to their guns.

Gianluca Flore, chief executive officer of La Perla USA, the American unit of Bologna, Italy-based Gruppo La Perla, said, First of all, we are a quality luxury brand. For La Perla, it's not a question of being sexy, it's freedom of expression, it's to create a piece of art.

Joseph Corre, a partner of London-based Agent Provocateur, put it this way: Agent Provocateur has never and will never bow to puritan pressure. We do see the current climate and cancellation of the Victoria's Secret show as an opportunity for us to really show people the difference in quality that Agent Provocateur represents and push the boundaries much further in our U.S. marketing.

Debra McGuire, the 10-year wardrobe designer for the TV series, Friends, as well as the upcoming summer movie, Anchor Man, with Will Farrell, said the modesty question is a huge issue for the upcoming TV fall season.

I hope there won't be a lot of constraints. After all, I'm the one responsible for revealing stomachs and showing explicit clothing [lingerie] on Friends.' But a lot of constraints are being put on TV companies, and a lot of shows could be pulled because they are too sexually explicit, said McGuire. It was so radical when [Detective Andy] Sipowisz's derriere was exposed on NYPD Blue.' But that was a while ago. I think we are going backward.

Some in the lingerie industry disagree, saying the imagery in upcoming ad campaigns is more contemporary, with a sensual rather than sexual quality. For example, the visuals for an ad campaign for Natori lingerie represent a modern, liberated woman, said Josie Natori, ceo of the Natori Co.

It celebrates women, and it's something I guard very jealously, said Natori. It's about being feminine and sensual, not about being a slut.

Natori's new ad campaign for fall 2004 was launched this month at the 57th-annual Cannes Film Festival on large screens that also run trailers and celebrity interviews.

Addressing the ultraconservative environment, Anne DiGiovanna, vice president of marketing at The Warnaco Group, noted, We were not influenced at all by recent events when planning our advertising campaigns for Lejaby Rose and JLo Lingerie by Jennifer Lopez. As always, our first priority was to create an ad campaign which best supported the brand positioning. Neither brand is about provocative sexuality for shock value, but more about a woman's ability to draw confidence from feeling sexy even if it's just for herself.

Ads that shock readers are nothing new. Abercrombie Fitch's now-defunct Quarterly which triggered protests for its overt nudity and has since morphed into a cleaned-up catalogue previously showed images such as a nude model reclining atop a horse. Numerous publications banned Candie's ads with Jenny McCarthy sitting on a toilet and, of course, there were the notorious Calvin Klein Jeans ads that some felt bordered on child pornography and got Klein in hot water with the Justice Department. But the controversy sold a lot of product in 1995, as did seminude ads in the Nineties featuring Christy Turlington in Calvin Klein Underwear.

However, the mood of the nation has changed dramatically in an era of horrific news events and an entertainment brand culture increasingly filled with graphic images of violence and sex. Marketers at a number of companies are reassessing the strength and viability of intimate apparel brands, as well as their message to consumers.

David Lipman, chairman and creative director of Lipman, the New York ad agency, said, Sensitivities are high and I think [the U.S. is] in a very strange period of time right now with the Iraq war. It's a sad commentary when there is outrage over a wardrobe malfunction, yet showing a beheading is OK. A lot of special precautions are being taken by companies right now, but six months or one year from now, people will again start to take chances. Let's face it, sex sells. It won't go away.

Charles DeCaro, creative director of Laspata/DeCaro, a full-service advertising and marketing agency here, said, There's sexuality and there's sexuality, and what separates it is a fine line of taste. There's a different mind-set now, it has to be something a woman can emotionally connect with. Ads with a lot of cleavage have been done. I think modesty doesn't play a part in this at all. It's reality, it's about feeling good about yourself. That's how we approached Maidenform's I Dreamed ' ads, with emotions spoken on a page.

There could also be a case of d j vu, and the U.S. market could take a cue from the French and the Brits. In 2001, the economy in France was weak and unemployment rampant. The French government lambasted some of Europe's biggest fashion houses Emanuel Ungaro, Christian Dior and Sisley for portraying women in porno-chic ads. But designers such as John Galliano quickly toned it down, opting for chic, romantic images that ranged from formal portraiture to cinematic storyboards. In 2003, British men's magazines and tabloids known for full-page topless beauties were forced to rethink their approach to sex in the face of an increasingly difficult market.

Marc Gob , author of Emotional Branding and president of DesGrippes Gob , a brand consulting firm here, said, What's happening now demonstrates the beginning of a new era. The sexy over-the-top images are not satisfying audiences as much as they used to. People are saying they've been there, seen it and it's time to move on. People have more oppressing issues on their minds the war, the economy, terrorism and I think they long for humor, escape and fun.

This idea fits in with Sara Lee's plans to capitalize on the strength of stylized humor in a new marketing campaign for Wonderbra this fall.

Wonderbra's all about cleavage and push-up [bras], but clearly how you photograph it, incorporate the copy lines and present it suggests the taste level. It's all about how you do it with a taste level to make it more palatable for consumers at large, said Nadeau.

Asked if the new Wonderbra ads will be tamer than those in the U.S. launch in 1994, which featured in-your-face cleavage on sexpot model Eva Herzigova and hyped-up media events, such as Wonderbras being delivered to department stores by helicopter and Brink's armored trucks, Nadeau replied: We are more aware of harder-edge copy lines, absolutely. But walk away from stylized humor? Absolutely not.

Kim Vernon, senior vice president for global advertising and communications for Calvin Klein Inc., said the company was not reevaluating any change of image or tone in Calvin Klein Underwear ads.

I don't think in the creative community that we are overly concerned or need to make a shift, said Vernon. People who do good ads are not trying to use sex to overtly sell products. Now is not the time. The only time [to tone down advertising] was after Sept. 11, but certainly not now.

Vernon further noted that a new campaign for Calvin Klein Sensual Support shapewear featuring Academy Award-winning actress Hilary Swank, epitomizes the company's current message in lingerie advertising.

Hilary Swank looks extraordinarily sexy, beautiful and provocative. She looks like a gorgeous woman. The product does not look modest. It's designed to make a woman look sexy, said Vernon.

Indeed, lingerie can be considered an indicator of social mores. The new move to portray beautiful, powerful celebrities such as Jennifer Lopez and Hilary Swank lifts a lingerie brand to a higher level. But at the same time, the main element that creates all of the hoopla is here to stay sex.

After all, that is the point of the merchandise. As Corre of Agent Provocateur said: Our customers in particular, and women in general, are far more in control of their sexuality than they have ever been. I can't imagine them choosing to give that up. The real power of lingerie is that the wearer chooses who, when, why, where to show it, so modesty really doesn't come into it. One can look very demure on the outside and be very kinky underneath.

بازدید : 20 سه شنبه 24 مرداد 1396 زمان : 10:19

Airline Reportedly Says Oktoberfest Costume 'No' to Sagging Pants, 'Yes' to Lingerie

Just days before a University of New Mexico Wholesale Babydoll Lingerie football player was arrested at San Francisco International Airport over a sagging-pants dispute, US Airways allowed an older man to fly dressed in tight women’s lingerie, the San Francisco Chronicle reported.

The airline told the paper that it doesn’t have a dress code policy as long as the passenger is not exposing their “private parts.”

Police said Deshon Marman, the player Wholesale Babydoll Lingerie booted June 15 for his droopy drawers, had his boxers exposed, and his lawyer vxyvx020 said surveillance video will prove no skin was visible.

It just shows the hypocrisy involved, Joe O'Sullivan, Marman’s attorney, said according to the paper. They let a drag queen board a flight and welcomed him with open arms.”

بازدید : 17 سه شنبه 24 مرداد 1396 زمان : 10:17

She's Sexy Clubwear the poster girl for body confidence and and inspiration to women everywhere.

And Iskra Lawrence continued her mission to prove wholesale halloween costumes that the female form comes in all shapes and sizes with her latest Instagram post, sharing an unedited, natural snapshot of her stomach.

The 26-year-old star can be seen modelling swimwear manufacturer China a lilac bralet with a diamond shaped cut-out and a pair of patterned knickers.

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Gorgeous: Iskra Lawrence continued her mission to prove that the female form comes in all shapes and sizes with her latest Instagram post, encouraging other women to embrace their curves

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Iskra Lawrence is all about body confidence and this week she took to Instagram to show off her curves in a blue lace bralette and printed knickers. We're loving fun underwear set on Iskra and are definitely coveting her cute bralette which is from American Eagle Outfitter's lingerie brand, Aerie, who Iskra models for. We love the pretty lace design and colour pop hue; meanwhile vxyvx020 the cut out keyhole detail gives it a sexy twist. And the good news is if you're looking to treat yourself, or someone special to it's it's now on sale reduced to £9.99! Follow the link on the right to snap it up now or for more choice shop around with our edit of alternatives in the carousel below.

On the left hand side of the image, Iskra is relaxed and leaning forward, her stomach naturally rounded, while on the right she is posing and sucking it in.

The blonde beauty commented: 'Your fat rolls are beautiful. I made a video about wholesale halloween costumes them (link in my bio) And the reason we have been lead to believe they aren't is because we don't see them in the media unless someone's being shamed for weight gain or ridiculed for their body.

'This is NOT the truth and not OK. Having rolls of skin / fat that are soft / squidgy or big / small does not define your beauty. I wanted to show you how my body looks when I'm relaxed and when I'm posing right next to each other so you can see how easy it is to manipulate how a body looks. (I filmed myself doing this for you on my YouTube.

'As a model in the industry 13years I've seen nearly all the pics chosen of me for lingerie & swimwear shoots are the ones where my stomach looks flattest.

She enthused: 'Having rolls of skin / fat that are soft / squidgy or big / small does not define your beauty'

Which for a long time lead me to believe that's how I should look.

'Because even if I did happen to have a few shots where I'm in a position you can see back fat or rolls someone had decided it's more "beautiful" "aspirational" or will inspire more customers to buy the product if those so called "flaws" don't exist.'

Iskra went on to praise Aerie lingerie's 'REAL' campaign, which aims to encourage body positivity.

The blonde beauty was the poster girl for the innovate Photoshop-free campaign in 2014, which helped boost sales for American Eagle-owned Aerie.

She continuted: 'Things are changing I remember the first time I saw curvier models in editorials with their rolls and back fat and I remember the first time I shot with @aerie and they wanted me to not pose but be real and just myself.

Looking good: Iskra certainly practiced what she preached in her latest Instagram video last week, showcasing her amazing curves in all their glory

'Then when I saw my first campaign with them and I could see my unretouched body - pics with rolls / back fat I'm not gonna lie I was shocked.

'That quickly turned into joy because they made me feel good enough and knew that those "flaws" didn't mean I wasn't beautiful in fact showing that their models didn't have to be "flawless" was incredibly empowering.'

Last week, the plus-sized model, who is a healthy size 14, shared a video of herself pouting in the mirror, showcasing her curves in all their glory.

Hanging out behind the scenes on set, Iskra struts up to the mirror, turning around to reveal her peachy posterior.

The British beauty models a pair of high-waisted black pants, highlighting her hourglass shape.

The underwear is teamed with a sports luxe crop top featuring a bright orange trim and semi-sheer sleeves.

Cheeky: The plus-sized model, who is a healthy size 14, can be seen filming herself in the mirror, showcasing her curves in all their glory

What a woman! The 26-year-old models a pair of high-waisted black pants, highlighting her hourglass shape

Iskra was given old school Hollywood hair and make-up look for the shoot, wearing her locks in big bouncy curls and a slick of shimmery pink gloss highlighting her lips.

The stunning star is a strong advocate for body confidence and self-empowerment and has been sharing her journey towards accepting her curves with her fans on YouTube.

A few days ago, she shared an inspiring mission about why more importance should be given to health and fitness rather than focusing on dress size.

Work it: Hanging out behind the scenes on set, Iskra struts up to the mirror, turning around to reveal her peachy posterior

Striking: Iskra was given old school Hollywood hair and make-up look for the shoot, wearing her locks in big bouncy curls

She shared: 'Health isn't one size or look. It's not just being able to lift the most or run the longest.

'Health starts from within, it's how we nourish our selves mentally & physically. It's how we look after ourselves mind, body and soul.

'That is why I practise self-care, and why my life's mission is to get mental, physical & emotional education into the schooling system.'

Inspiration: The stunning star is a strong advocate for body confidence and self-empowerment and has been sharing her journey with fans online

buylingerie بازدید : 20 سه شنبه 24 مرداد 1396 زمان : 8:05

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